About Us

Our Team

Michael Fife

Founder | Financial Advisor

Michael has been in the financial services sector since 2006. Owning and operating a wide variety of businesses in Utah and Idaho over the past 25 years has given Michael an array of experiences, which he finds useful in helping understand business owners' and individuals' needs. Coupled with his knowledge about financial concepts, Michael can both understand and educate individuals and business owners as he helps them establish a plan towards realizing their goals. He is passionate about learning and doing everything he can to help all clients navigate the financial world to reach their destination. Mike has a beautiful family and enjoys bow hunting when he has a free moment.

Steve Osterink, Jr., CFA, CFP®, AIF®

Chief Investment Officer

As Chief Investment Officer, Steve brings nearly two decades of experience to our team as well as extensive knowledge of personal finance and asset management, as evidenced by his CFA®, CFP®, and AIF® designations.  He not only leads the Investment Team, but also is the driving force behind much of our development and innovation. Steve authors our Market Review, various educational videos and whitepapers, and investor education materials. He is passionate about educating investors and effectively communicating complex financial matters in a simplified manner that addresses common misconceptions. He is constantly creating new resources and methods to improve the financial advice delivered to investors as well as helping financial advisors to better serve their clients.

Members of the Investment Team are licensed with Advisory Alpha, LLC, a SEC registered investment advisor.

Liz Skoglund
Director of Operations

  • After working as a securities trader & portfolio manager, then operating a small business, Liz has developed a unique skillset as she understands how investing works as well as the needs & challenges of business owners & retirees. She gets great satisfaction from helping clients better understand the pieces of their plan, while keeping an eye on the details of the plan to ensure as smooth an experience as possible.

    Liz & her husband have two daughters who have left the nest, leaving them some time to explore new interests. Some of their current favorite activities are exploring the Idaho backcountry in their UTV, playing pickle ball, & getting creative with home projects.

Elijah Beckwith
Client Experience Director

  • Elijah Beckwith oversees the technology, operations support, management and staffing for Advisory Alpha’s financial planning services for individual clients. Functioning as the liaison between each business area, he strives to seamlessly manage the processes associated with the technology, operations, and project management to help ensure each client is best served. He brings nearly twenty years of experience in project management and human capital management within the technology, military defense, and government industries.

    Members of the Investment Team are licensed with Advisory Alpha, LLC, a SEC registered investment advisor.

Josh Bergsma
Wealth Advisor

  • Josh Bergsma is a dedicated point of contact for client day-to-day financial planning and account serving needs. He has over a decade of experience as a financial advisor and works closely on a daily basis with the GM2Success team with the goal of helping each client achieve their financial goals. Josh's commitment to excellence is reflected in his attainment of the CRPC® (Chartered Retirement Planning Counselor) designation, a testament to his expertise in retirement planning strategies and his dedication to helping clients make informed financial decisions.

    Members of the Investment Team are licensed with Advisory Alpha, LLC, a SEC registered investment advisor.

Jon Lohr, CFA, CFP®
Research Director

  • Jon oversees the Investment Team’s daily investment research and portfolio management responsibilities, including asset allocation research, fund monitoring, due diligence, and investment strategy evaluation and implementation.

    Members of the Investment Team are licensed with Advisory Alpha, LLC, a SEC registered investment advisor.

Nick Heinrich, CFA, CFP®
Financial Planning Director

  • Nick contributes to the Investment Team’s research and portfolio management functions and leads a team of financial planning consultants who utilize various portfolio analysis and planning resources that strive to improve the financial outcomes of our valued clients.

    Members of the Investment Team are licensed with Advisory Alpha, LLC, a SEC registered investment advisor.

Brian Kragt
Operations Director

  • Brian oversees the Investment Team’s trade management and portfolio accounting systems, which includes implementing investment decisions, account rebalancing, cash management functions, trade execution, account billing, and performance reporting.

    Members of the Investment Team are licensed with Advisory Alpha, LLC, a SEC registered investment advisor.

Janine Osterink
Chief Compliance Officer

  • Janine leads our compliance program and supports our Investment Team by helping us adhere to legal, regulatory, and internal requirements and policies with the goal of promoting trust and reducing risk for our valued clients.

    Members of the Investment Team are licensed with Advisory Alpha, LLC, a SEC registered investment advisor.

Mike Baker
Technology Director

  • Mike leads our technology initiatives on behalf of the Investment Team which impact our client communication and overall client experience as well as support our trade management and portfolio accounting functions.

    Members of the Investment Team are licensed with Advisory Alpha, LLC, a SEC registered investment advisor.